Genre - The classification of any media text into a category or type.
Representation - The process by which an image etc may be used to represent/stand for someone or something.
Hypodermic Needle Theory -
Discourse - The expression of ideologies or speech used to achieve social, personal or political power.
Media Institution – The operation of a large media corporation embracing production, distribution and consumption
Mis-en-scene – Everything that is put in a TV studio or film set
Narrative - The way in which a plot or story is told, by whom and in what order.
Form – The structure or skeleton of a text
Ideology - A system of beliefs/values, which can be identified in mass media products or texts.
Denotation - The common sense, obvious meaning of something.
Connotation - Associations triggered by eg. an image or an object.
